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Jul05

  • Broncos Harlequins tie-up not the first.

  • London Broncos (Rugby League) and Harlequins (Rugby Union) finalise agreement to forge a strategic alliance. 1 and 2

  • Japanese company sets about providing support for sports participants.

  • Cricket benefits from a more professional approach to management.

  • Critics round on professionalisation of rugby.

  • Do the bad guys of sport have a negative impact on the bottom line?

  • Cricket in the grips of commercial madness.

  • Has Maria Sharapova got it wrong? Sport, business and championship failure.

    • REFERENCE MATERIAL
      SOSOL carries a further study of the commercialisation of sport.
      There is an interesting John Hudson article online which shows the problems which arise with the commercialisation of soccer in the UK, and suggests some solutions.
      Check out the Athens Olympics website for details on their commercial development around sponsorship and television rights.
      The Museum of Rugby has a chronology of the (mainly Union) game, and the Rugby League Hall of Fame has a detailed accoubt of the 'Great Split' of 1895.